Aditi Desai

Claudia Ambühl

Collaborating with artist Katharina Lichtensteiger, I created the logo and personal identity materials for Claudia Ambühl. A woman of many trades, Claudia needed a way to present her various skills for hire in a professional and cohesive way. Rather than having a literal representation using photographs, a color scheme was created to visually separate the different services while keeping them united under the same identity. The color scheme was implemented with watercolors to add depth & character, and contrasting clean, sans-serif typography was used to draw attention to the content. These elements were used throughout all identity materials including the stationary, business card, flyer with an array of inserts, and website.